Tribe Hotels is the hotel operator of the group and focuses on sales effective and cost efficient hotel operations.
Tribe Hotels operates 36 hotels with a good coverage across Scandinavia, including several hotels in each capital and other central locations.
Tribe Hotels delivers hotel experiences through its skilled hotel employees and a central management and support team.
Tribe hotels has several different real estate partners, with sister company Host being the predominant hotel owner.
Tribe Hotels operates independently, aiming to partner with the brand that best fits the specific hotel. Currently all hotels are branded First Hotels